National K-Beauty Week, held each year during the second week of May, spotlights the global influence, scientific innovation, and cultural heritage of Korean beauty. Celebrating the "skin-first" philosophy, the week invites skincare fans, dermatologists, and newcomers to explore rituals and products that prioritize health, hydration, and a natural glow. Founded by Sarah Chung Park to highlight K-Beauty's inclusivity and cultural impact, the week also showcases affordable, diverse product ranges and honors Korea's role in shaping the modern beauty industry.
