Tourism resilience refers to the ability of a destination or tourism industry to withstand and quickly recover from disruptions, crises, or shocks. These disruptions can be caused by a wide range of factors, such as natural disasters, terrorist attacks, economic downturns, political instability, or pandemics. COVID-19 in particular brought the issue of resilience to the forefront, given the massive disruptions to global travel created by the deadly pandemic.
A resilient tourism industry is one that is prepared to respond to and recover from such events, with measures in place to mitigate their impact and quickly restore normal operations. This can include measures such as risk assessments, emergency planning, crisis communication strategies, diversification of tourism products, and investment in infrastructure and technology.
Building tourism resilience is important not only for the sustainability of individual destinations and businesses, but also for the broader economic and social benefits that tourism can bring. By improving resilience, destinations and tourism operators can better protect their employees, customers, and communities, and ensure that the benefits of tourism can continue to be enjoyed over the long term.
Global Tourism Resilience Day was proclaimed by the UN General Assembly in resolution A/RES/77/269, which includes a call for action for Member States to develop national strategies for post-disruption rehabilitation.
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